Verwandte Artikel zu Audience Analysis

McQuail, Denis Audience Analysis ISBN 13: 9780761910015

Audience Analysis - Hardcover

 
9780761910015: Audience Analysis
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 
Book by McQuail Denis

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor:
`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic Times

Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Biografía del autor:
Denis McQuail is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publications are: McQuail's Mass Communication Theory, 5th edition., Sage, 2005 and Media Accountability and Freedom of Publication, University of Oxford Press, 2003.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

  • VerlagSage Publications, Inc.
  • Erscheinungsdatum1997
  • ISBN 10 0761910018
  • ISBN 13 9780761910015
  • EinbandTapa dura
  • Auflage1
  • Anzahl der Seiten180
  • Bewertung

(Keine Angebote verfügbar)

Buch Finden:



Kaufgesuch aufgeben

Sie kennen Autor und Titel des Buches und finden es trotzdem nicht auf ZVAB? Dann geben Sie einen Suchauftrag auf und wir informieren Sie automatisch, sobald das Buch verfügbar ist!

Kaufgesuch aufgeben

Weitere beliebte Ausgaben desselben Titels

9780761910022: Audience Analysis

Vorgestellte Ausgabe

ISBN 10:  ISBN 13:  9780761910022
Verlag: SAGE Publications, Inc, 1997
Softcover

Beste Suchergebnisse beim ZVAB