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The LogoLounge Guide to Iconic Branding: Trendcasting for Logos that Last - Hardcover

Gardner, Bill

 
9780760398104: The LogoLounge Guide to Iconic Branding: Trendcasting for Logos that Last
Hardcover
ISBN 10: 0760398100 ISBN 13: 9780760398104
Verlag: Quarto, 2026

Inhaltsangabe

From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. 

The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.

This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer.

Features include:

  • Expert insights from trend forecaster and LogoLounge founder Bill Gardner
  • Case studies from visionary designers worldwide
  • Frameworks for understanding trends and projecting future visual languages
  • A global perspective from industries, cultures, and design eras
  • Explorations of future brand environments, including AI, the metaverse, and sensory branding
  • 500+ visuals, including logos, identities, timelines, and more

This visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.

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Über die Autorin bzw. den Autor

Bill Gardner is president of Gardner Design in Wichita, Kansas, and has produced work for Cessna, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. His work has been featured in Communication Arts, Print, Identity, Graphis, New York Art Directors, the Museum of Modern Art, and many other national and international design exhibitions. He is the founder of LogoLounge.com and the author of LogoLounge 1, 2, 3, 4, 5, 6, and 7, the LogoLounge Master Library series, the annual LogoLounge Logo Trend Report, and Logo Creed.

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Verlag
Quarto
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
0760398100
ISBN 13 
9780760398104
Einband
Gebundene Ausgabe
Anzahl der Seiten
216
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

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