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Demand: Creating What People Love Before They Know: Creating What People Love Before They Know They Want It - Softcover

Slywotzky Wit, Adrian

 
9780755361809: Demand: Creating What People Love Before They Know: Creating What People Love Before They Know They Want It
Softcover
ISBN 10: 0755361806 ISBN 13: 9780755361809
Verlag: Business Plus, 2012

Inhaltsangabe

Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us

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Über die Autorinnen und Autoren

Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of popular, highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week.

Co-author Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.



Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of popular, highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week. Co-author Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.

Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.

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Verlag
Business Plus
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0755361806
ISBN 13 
9780755361809
Einband
Taschenbuch
Anzahl der Seiten
384
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Verantwortliche Person
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