HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMES is the inspiring entrepreneurial from-the-kitchen-table-to-supermarket-shelf story.
Entrepreneur Will King hand-filled the first 10,000 bottles of his original King of Shaves (KoS) shaving oil at his kitchen sink, even getting his ironing lady to pitch in! From such humble beginnings, King of Shaves has grown to become a multi-million pound business. In 2008 a KoS product was sold every 3 seconds. Will explains how to keep the faith and follow your business dream even when the odds are heavily stacked against you.
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Will is no ordinary entrepreneur. He has taken to the streets and boarded his campaign battle-bus in order to get his message across. Highly promotable and with a great personality, Will is one of the few CEOs who runs a daily blog (at shave.com). The blog is filled with attitude and ideas. Will has already had plenty of column inches in media such as The Times, Real Business, Marketing Week, Daily Telegraph, Sunday Telegraph, Director, ShortList, Growing Business, Beauty and Sunday Express.
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