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Streampunks. The Revolutionaries Remaking Entertainment: How YouTube and the New Creators are Transforming Our Lives - Softcover
Críticas
"Robert’s vision is clear and compelling: the future of media will be one in which fans decide what matters" (Reed Hastings, CEO of Netflix)
"Thinking of starting your own new media career? Read Streampunks first. It's a revealing, thoughtful portrait of what success in the digital age really takes" (Michelle Phan, YouTuber and author of MAKE UP)
"If you want to understand how media is changing, you need to understand YouTube. Streampunks is a fascinating look into the imaginative and determined minds of the people who are changing what we watch" (Brian Grazer, founder of Imagine Entertainment and producer of APOLLO 13 and FROST/NIXON)
"Discovering YouTube was the happiest accident of my life. It’s allowed me to share my comedy with the world and reach an entirely new global audience. Fans have even told me they’ve learned English from watching my show on YouTube―which is a mistake" (Conan O’Brien)
"I grew up in Cuba without access to the Internet. When I finally came to the United States, YouTube became my window to the world. Streampunks is an amazing description of experiences similar to mine" (Camilla Cabello)
Reseña del editor
***Axiom Business Book Award Winner!***
Something massive is shifting in the world of entertainment.
Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it’s not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment.
Since its founding in 2005, YouTube has become the first and only truly global media platform, with over a billion users worldwide. It has changed the media industry as profoundly as the development of radio, film and television. In Streampunks, YouTube’s Chief Business Officer Robert Kyncl gets to the heart of this creative revolution through behind-the-scenes stories of its biggest stars – YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat―and the dealmakers brokering the future of media, like Scooter Braun, who scouted 12-year old Justin Bieber on YouTube, and Vice media mogul Shane Smith who used the platform to turn young people onto news and current affairs.
By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop.
Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.
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- VerlagTransworld
- Erscheinungsdatum2017
- ISBN 10 0753545926
- ISBN 13 9780753545928
- EinbandTapa blanda
- Anzahl der Seiten240
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Streampunks: How YouTube and the New Creators are Transforming Our Lives
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Virgin Books 07/09/2017, 2017
ISBN 10: 0753545926
ISBN 13: 9780753545928
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Streampunks : How YouTube and the New Creators are Transforming Our Lives
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Random House UK, Virgin Books Jan 2018, 2018
ISBN 10: 0753545926
ISBN 13: 9780753545928
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Taschenbuch
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Taschenbuch. Zustand: Neu. Neuware - The rules of entertainment have changed. Last year, the vlogger PewDiePie made more money from his YouTube videos than high profile movie stars such as Meryl Streep, Cameron Diaz and Anne Hathaway. And no one knows more about how it works than Robert Kyncl, Chief Business Officer at YouTube.Youtube is the first truly global media platform, reaching 87% of all online adults in the UK. Streampunks not only tells the inside story about who and what we watch on our screens, but also the new ways that students are taught; how minorities are thought of, depicted and treated; how small businesses advertise; the way Hollywood scouts talent and formats its shows; the ways brands advertise; the way music is discovered and consumed; and the way stories are told.This book is for the legions of creative people who want to learn how to become the next youtube stars. It's for the members of legacy media who want to understand where the future is headed. And it's for all those who love good storytelling about the people who influence how we are entertained, educated and inspired. Streampunks will the definitive book on Youtube, the new platform changing the face of entertainment. Artikel-Nr. 9780753545928
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Streampunks
Anbieter: moluna, Greven, Deutschland
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Zustand: New. Streampunks not only tells the inside story about who and what we watch on our screens, but also the new ways that students are taught and the way stories are told. This book is for the legions of creative people who want to learn how to become the next . Artikel-Nr. 205492919
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