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Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies - Softcover

Stengel, Jim

 
9780753540664: Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies
Softcover
ISBN 10: 0753540665 ISBN 13: 9780753540664
Verlag: Virgin Books, 2012

Inhaltsangabe

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad.

Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

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Über die Autorin bzw. den Autor

Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.

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Verlag
Virgin Books
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0753540665
ISBN 13 
9780753540664
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
The Random House Group Limited
productsafety@penguin.co.uk

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London
SW11 7BW
Vereinigtes Königreich
Verantwortliche Person
The Random House Group Limited
productsafety@penguin.co.uk

One Embassy Gardens, 8 Viaduct Gardens
London
SW11 7BW
Vereinigtes Königreich