On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?
In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
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Luke Dormehl is a journalist, author and filmmaker. His writing has appeared in publications including The Chap, SFX and Fighting Spirit. He has conducted numerous interviews with people for both print and television, including, Sir Ian McKellen and Alain de Botton. Dormehl has directed several documentary films, most recently The Pantomime (2009), a look at behind-the-scenes turmoil in a small village panto, which was narrated by the actor Simon Callow.
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Zustand: Como nuevo. : Descubre la fascinante historia detrás del ascenso de Apple, la compañía tecnológica más grande del mundo. Luke Dormehl nos presenta un relato revelador sobre cómo Steve Jobs y un grupo de visionarios transformaron la industria. Desde los inicios en el Homebrew Computer Club hasta la creación del icónico iPod, este libro explora las filosofías y el espíritu innovador que impulsaron a Apple hacia el éxito global. Con entrevistas exclusivas y detalles inéditos, 'The Apple Revolution' es una lectura imprescindible para comprender el impacto de la cultura contracultural en el mundo de la tecnología. EAN: 9780753540633 Tipo: Libros Categoría: Negocios y Economía|Tecnología|Historia Título: The Apple Revolution Autor: Luke Dormehl Editorial: Virgin Books Idioma: en Páginas: 532 Formato: tapa blanda. Artikel-Nr. Happ-2024-07-11-1116f8ef
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