Click: The Magic of Instant Connections - Softcover

In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing.

In a page-turning narrative in the fashion of their previous book, Sway, the co-authors explore those peak moments in our lives when people or hobbies or activities fully engage our attention - when they 'click' with us. Drawing from recent research in psychology and sociology, and told through the same kinds of engaging stories that made Sway a New York Times bestseller, Click takes us on a roller coaster journey of discovery into those moments in our lives when we are 'in the zone' - when the rest of the world drops away and everything seems to fall into place.

Why do we 'click' with some people and not with others?

What are the hidden forces working to make these connections happen?

What happens to our brain when we fall in love? How did 'clicking' lead to the invention of the modern microphone? And what role did it play for a police officer caught up in a hostage situation?

Click is a fascinating, story-driven narrative that weaves together cutting-edge research in psychology and sociology to explain what happens when our brain and senses are fully engaged. 'Clicking' helps us form meaningful relationships. It's how we come to make split-second decisions and in the most extreme circumstances can mean the difference between life and death.