What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.
Practical and packed full of easy-to-understand advice, you'll find:
* checklists and worksheets
* case studies of real businesses
* frequently asked questions
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Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.
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