Thousands of new businesses are set up each year in Britain, it is a breeding ground for new companies and entrepreneurs - consider the drinks company Innocent, Yo! Sushi or The Iron Bed Company. This guide will help readers increase their chances of emulating these companies' success. Deciding if you have what it takes; Researching an idea; Writing a business plan; Raising finance; Getting your business up and running. This revised and updated edition, including a comprehensive directory of organisations and sources to help you on your way, is indispensable for anyone wishing to branch out on their own
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Brian O'Kane is the managing director of Ireland's leading business book publisher and the author of a number of other business books, including Starting Your Own Business, How to Form a Limited Company and TENBizPlan. He is also a Member of the Marketing Institute of Ireland and the British Association of Communicators in Business.
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