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Customer Is King: How to Exceed Their Expectations (Virgin business guides) - Softcover

Craven, Robert

 
9780753506882: Customer Is King: How to Exceed Their Expectations (Virgin business guides)
Softcover
ISBN 10: 0753506882 ISBN 13: 9780753506882
Verlag: Virgin Books, 2002

Inhaltsangabe

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.

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Über die Autorin bzw. den Autor

Robert Craven is a mentor and consultant who has helped to turn around more than 1,000 companies, showing small businesses how to grow and making larger businesses more nimble. He is a regular contributor to the London Independent, an Associate Fellow at Warwick Business School and author of Kick-Start Your Business.

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Verlag
Virgin Books
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0753506882
ISBN 13 
9780753506882
Einband
Taschenbuch
Anzahl der Seiten
192
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Verantwortliche Person
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