This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.Biografía del autor:
Jurgen Wolff publishes a newsletter focusing on creativity in business at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books.
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