Marketing for Managers (Orion Business Toolkit S.) - Softcover

Reseña del editor

'Marketing' is not a department, but an aspect of the business that every manager has a responsibility for. In today's highly competitive marketplace, the degree of marketing expertise can literally make or break both companies and the careers of those working within them. This book by a leading marketing educator and writer, provides the non-specialist with the key rules and principles of modern marketing. Moreover it shows readers how to apply these rules and principles in the work place, providing them with an important business skill to enhance their careers and performance.