Formula One: The Business of Winning - Hardcover

Inhaltsangabe

Formula One motor racing is today the richest and most powerful sport in the world. In this book, Russell Hotten examines for the first time the business and finance of Formula One. In particular, he explains the often complex web of team owners, drivers, engineers, sponsors, and the media that has turned Formula One into the world's richest and most glamorous sport. The book assesses the sport's movers and shakers (Max Mosley, Bernie Ecclestone, Frank Williams, Ron Dennis) and its multi-millionaire drivers. It examines the vital role of the engineers and designers who have propelled Formula One into a new age of machine technology. It also looks at the future of the sport that is increasingly being driven by the demands of sponsors and the media.

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