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CIM Strategic Marketing in Practice and Analysis and Decision 2006: Paper 12: Study Text (CIM Strategic Marketing in Practice and Analysis and Decision: Study Text) - Softcover

BPP Professional Education

 
9780751727432: CIM Strategic Marketing in Practice and Analysis and Decision 2006: Paper 12: Study Text (CIM Strategic Marketing in Practice and Analysis and Decision: Study Text)

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Inhaltsangabe

Features include the CIM syllabus, scene-setting chapter introductions, key concepts, action programmes, and real-life examples.

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