Marketing Plans That Work: Targeting Growth and Profitability - Softcover

Inhaltsangabe

-Practical, step-by-step guide to marketing planning.
-Integrates useful parts of the marketing audit.
-Dynamic writing team of US professional and respected European marketing authority.
-Linked to EXMAR, a marketing plan software application.

For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan. The whole process of marketing planning from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets is fully explained. There is also a section which provides a `this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background.

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