eTourism case studies:: Management and Marketing Issues - Softcover

 
9780750686679: eTourism case studies:: Management and Marketing Issues
Softcover
ISBN 10: 0750686677 ISBN 13: 9780750686679
Verlag: Routledge, 2008

Inhaltsangabe

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

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Über die Autorin bzw. den Autor

Roman Egger, Dimitrios Buhalis

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Verlag
Routledge
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0750686677
ISBN 13 
9780750686679
Einband
Taschenbuch
Anzahl der Seiten
518
Herausgeber
Egger Roman, Buhalis Dimitrios
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138131156: Etourism Case Studies: Management and Marketing Issues

Vorgestellte Ausgabe

ISBN 10:  1138131156 ISBN 13:  9781138131156
Verlag: Routledge, 2015
Hardcover