Marketing Management in Practice (CIM Coursebook) - Softcover

Williams, John; Curtis, Tony

 
9780750684132: Marketing Management in Practice (CIM Coursebook)
Softcover
ISBN 10: 0750684135 ISBN 13: 9780750684132
Verlag: Butterworth-Heinemann, 2007

Inhaltsangabe

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Written specially for the Marketing Management in Practice module by the Senior Examiner
The only coursebook fully endorsed by CIM
Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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Über die Autorin bzw. den Autor

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

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Verlag
Butterworth-Heinemann
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0750684135
ISBN 13 
9780750684132
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
400
Kontakt zum Hersteller
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Verantwortliche Person
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