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Marketing in a Nutshell: Key Concepts for Non-specialists - Softcover

Meldrum, Mike

 
9780750681339: Marketing in a Nutshell: Key Concepts for Non-specialists
Softcover
ISBN 10: 0750681330 ISBN 13: 9780750681339
Verlag: Butterworth-Heinemann, 2007

Inhaltsangabe

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.

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Über die Autorin bzw. den Autor

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

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Verlag
Butterworth-Heinemann
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0750681330
ISBN 13 
9780750681339
Einband
Taschenbuch
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
LSWR Group
b.criscuolo@lswr.it

Via Spadolini, 7
Milano
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