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Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing (Emarketing Essentials) - Softcover

Chaffey, Dave

 
9780750680677: Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing (Emarketing Essentials)
Softcover
ISBN 10: 0750680679 ISBN 13: 9780750680677
Verlag: Routledge, 2006

Inhaltsangabe

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: * Planning effective, integrated e-mail campaigns and e-newsletters * How to rapidly build a quality house list and select the best tools to manage it * Ethical and legal constraints in a fast-moving sector * Design and write HTML and text format e-mails for maximum response * Getting through the SPAM filters to maximize deliverability * Targeting, personalizing, measuring and improving e-mail campaigns * Integrating emerging technologies like blogs, RSS and mobile messaging * Practical dos and don'ts A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Dave Chaffey

Von der hinteren Coverseite

[Front Flap]

Total e-Mail Marketing 2e: Maximizing your results from integrated e-marketing, is a volume in the Butterworth-Heinemann/Elsevier E-marketing Essentials Series which has been created to provide in-depth guidance on best practice for digital marketing. The series is focused on helping marketers, e-marketing specialists and students understand how organizations can maximize the contribution from their online channels to market.

The series editor is Dave Chaffey (www.davechaffey.com) who is a specialist e-marketing trainer, consultant and author. Recent in-company training and consulting assignments include 3M, BP, CIPD, HSBC and Tektronix. He is a trainer for the Chartered Institute of Marketing and was editing contributor to the IDM Digital marketing qualifications which this series supports.

[Back Cover]

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. The second edition of this bestselling text builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their E-mail to the next level.

Total e-Mail Marketing 2e shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than guidelines on e-mail creative. It explains in detail how to plan and execute e-mail campaigns which integrate with other online and offline communications and shows where e-mail marketing works and where it shouldn’t be used.

The book draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including these topics:

* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints reflecting the latest changes in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and don’ts

Highly structured and designed for maximum accessibility, the book incorporates ‘E-mail marketing Insights’ boxes which highlight critical factors for success, ‘E-mail marketing Excellence’ boxes giving real-world examples of best practice and ‘Campaign Checklists’ to help you devise and check campaign plans.

A vital supplement to the author’s book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this e-mail marketing handbook is relevant to all marketers – whether they specialize in e-marketing or not – as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.


[Back Flap]

Other books in e-Marketing Essentials include:

eMarketing eXcellence 2e + image
Content is king + image
Search marketing strategies + image

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Verlag
Routledge
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0750680679
ISBN 13 
9780750680677
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
296
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland