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Inhaltsangabe
In the New Economy, intelligence will be essential for firms to gain competitive advantage―not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
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Über die Autorin bzw. den Autor
Helen N. Rothberg
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Business/ Management
From Knowledge to Intelligence:
Creating Competitive Advantage in the Next Economy
Helen Rothberg and G. Scott Erickson
"…This book provides a practical framework to implement a program to convert knowledge to actionable intelligence that fits the needs of the organization. Using a metaphor of sunscreen protection, SPFs provide a way to quickly understand the balance of risk, reward and costs to leveraging knowledge. An investment in this book will have immediate payoff for those who believe that knowledge and intelligence are power."
— William Ruh, Chief Technology Officer, Software AG Inc.
"From Knowledge to Intelligence is a remarkable contribution to the knowledge management and competitive intelligence literature. While clearly defining the differences between the disciplines, it also focuses around their seamless integration…This text should be become part of required reading not only for practitioners new to the KM and CI fields, but for advanced practitioners as well…"
— Cliff Kalb, Independent Consultant; Former Senior Director, Strategic Business Analysis, Merck; Former President, SCIP
"As a manager in charge of offices in three countries, I have to deal with many of the issues addressed in this book. Finding, using, and protecting my organization's intelligence is a constant challenge. From Knowledge to Intelligence has been extremely helpful in organizing my thinking about this challenge."
— Marie Fioramonti, Managing Director/PRICOA Capital Group
"This book will reduce ignorance and add new insights to the continual evolution of knowledge leadership, especially on how to develop the capacity for intelligence. By combining their separate expertise in Knowledge Management/Intellectual Capital and Competitive Intelligence, the authors have shaped a most timely and valuable book…"
— Leif Edvinsson, The world's first holder of professorship of Intellectual Capital
In the New Economy, intelligence— not just information or knowledge— is the essential ingredient for firms to gain competitive advantage. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, and new products, has a long and successful history of generating competitive advantage. In this book, Helen Rothberg and G. Scott Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how to develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
Dr. Helen Rothberg is Associate Professor, Management, at Marist College in Poughkeepsie, NY.
Dr. G. Scott Erickson is Associate Professor, Marketing, at Ithaca College in Ithaca, NY.
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From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
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