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Managing Marketing Performance 2005-2006 (CIM Coursebook) - Softcover

Meek, Helen; Meek, Richard; Palmer, Roger; Parkinson, Lynn

 
9780750666534: Managing Marketing Performance 2005-2006 (CIM Coursebook)
Softcover
ISBN 10: 0750666536 ISBN 13: 9780750666534
Verlag: Butterworth-Heinemann Ltd, 2005

Inhaltsangabe

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

  • Co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syllabus
  • Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
  • Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam

    • Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

    Verlag
    Butterworth-Heinemann Ltd
    Erscheinungsdatum
    2005
    Sprache
    Englisch
    ISBN 10 
    0750666536
    ISBN 13 
    9780750666534
    Einband
    Taschenbuch
    Anzahl der Seiten
    381
    Kontakt zum Hersteller
    Nicht verfügbar
    Verantwortliche Person
    Nicht verfügbar