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Marketing Briefs: A Revision Study Guide - Softcover

Dibb, Sally; Simkin, Lyndon

 
9780750662000: Marketing Briefs: A Revision Study Guide
Softcover
ISBN 10: 075066200X ISBN 13: 9780750662000
Verlag: Routledge, 2004

Inhaltsangabe

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

* Short, snappy and succinct nature of the book
* structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources
* companion website to support the text (http://www.bh.com/companions/0750653868)

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Über die Autorinnen und Autoren

Sally Dibb, Lyndon Simkin

Lyndon Simkin teaches undergraduate, MBA and executive courses at Warwick Business School, where until recently he was Director of Full Time MBA.

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Verlag
Routledge
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
075066200X
ISBN 13 
9780750662000
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
376
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

Kaufingerstraße 24, 80331 München, Germany
München
Deutschland