Verwandte Artikel zu International Retail Marketing: A Case Study Approach
Inhaltsangabe
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Margaret Bruce, Christopher M. Moore, Grete Birtwistle
Von der hinteren Coverseite
Offering both a raw theoretical overview of the topic and extended demonstrations of retail strategems working in practice, International Retail Marketing: a case study approach is the ideal reference for all students and practitioners needing a comprehensive account of the field.
* Dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate course in retail marketing.
* Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow.
* International contributor team offers up a far-reaching, global perspective.
International Retail Marketing: a case study approach combines a broad thematic overview of the key issues concerning international retail marketing, with a series of incisive case studies presenting examples of industry practice from various organizations and sectors.
Part one offers an accessible and wide-ranging outline of the fundamentals of the subject, covering:
* trends in retail marketing, including the dynamics of internationalization
* strategy and logistics
* buying and merchandise management
* communications
* retail design management.
Part two, authored by academics and practitioners from Europe, North America and Asia, comprises a number of international company cases. These show the key factors working in action within such markedly different sectors as fashion, food and healthcare. Throughout the book key discussion points are highlighted and exemplars considered, giving a hands-on, applied focus.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 94,09
EUR 11,50 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für International Retail Marketing: A Case Study Approach
Beispielbild für diese ISBN
International Retail Marketing. A Case Study Approach
Anbieter: medimops, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M00750657480-V
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Retail Marketing: A Case Study Approach
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003722474
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Retail Marketing: A Case Study Approach
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750657488. Artikel-Nr. 9851474
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Retail Marketing
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1 Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 42519008-75
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Retail Marketing
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP27501873
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
International Retail Marketing: A Case Study Approach
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 1st edition. 280 pages. 9.50x7.25x0.75 inches. In Stock. Artikel-Nr. zk0750657480
Anzahl: 1 verfügbar