Verwandte Artikel zu Advertising in Tourism and Leisure
Inhaltsangabe
"Advertising in Tourism and Leisure" brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines: the role of advertising and its relationship with other aspects of tourism and leisure marketing; the techniques used in advertising to key market segments; and new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. One of the only specialist Tourism/Leisure advertising texts on the market is now in paperback. It uses international case studies, drawn from the International Festival of Leisure and Tourism Advertising. It highlights good and bad practice.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Críticas
'This is one of the first books to truly explore in a clear and concise manner how tourism and leisure does, and does not, work. The extensive use of relevant examples helps to illustrate how advertising concepts work in practice.' Brian Hay, Head of Research, Scottish Tourist Board
Reseña del editor
'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.
Arranged in three parts, the book examines
* the role of advertising and its relationship with other aspects of tourism and leisure marketing
* the techniques used in advertising to key market segments
* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion.
Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.
Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
One of the only specialist Tourism/Leisure advertising texts on the market now in paperback
Use of international case studies drawn from the International Festival of Leisure and Tourism Advertising
Highlights good and bad practice
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Advertising in Tourism and Leisure
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-C-001-02415
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Advertising in Tourism and Leisure
Verlag:
Butterworth-Heinemann Ltd, 2001
ISBN 10: 0750654325
ISBN 13: 9780750654326
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Softcover
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Artikel-Nr. wbs4614262822
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Advertising in Tourism and Leisure
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 49024774-20
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Advertising in Tourism and Leisure
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP11002922
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Advertising in Tourism and Leisure
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP11002922
Anzahl: 1 verfügbar