Verwandte Artikel zu e-Business - A Jargon-Free Practical Guide
Inhaltsangabe
Book by Matthewson James
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Reseña del editor
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.
With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.
In simple, jargon-free language, it addresses such vital questions as:
* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?
'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.
Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
Biografía del autor
James is a new media expert specialising in the strategic development and implementation of eMarketing and eCommerce solutions for a wide variety of organisations across many industries. His experience spans over five years and many projects including the development of transactional sites for the publishing industry, a well-known London entertainment venue and various major consumer brands. His knowledge of eCommerce is extensive and covers important aspects such as electronic catalogue development tools, databases, multi-currency, multi-lingual and multi-payment systems, security, fulfilment, taxation and legislation. As an active member of the Interactive Media in Retail Group (IMRG - www.imrg.org) - an industry association set-up to develop and promote eCommerce in Europe - and a regular contributor to various eCommerce forums, James can be found speaking at a variety of conferences on the subject of eCommerce and eMarketing. As a member of the Chartered Institute of Marketing and educated to degree level in marketing, James is highly committed to the ongoing education of other marketers, regularly presenting two Internet training courses entitled Marketing on the Internet and eCommerce for Marketers.
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- VerlagRoutledge
- Erscheinungsdatum2001
- ISBN 10 0750652934
- ISBN 13 9780750652933
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten204
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e-Business - A Jargon-Free Practical Guide
Verlag:
Taylor & Francis Ltd, United Kingdom, Oxford, 2001
ISBN 10: 0750652934
ISBN 13: 9780750652933
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. 'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001811215
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e-Business - A Jargon-Free Practical Guide
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Paperback. Zustand: Very Good. e-Business - A Jargon-Free Practical Guide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780750652933
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e-Business - A Jargon-Free Practical Guide
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Neuware - 'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as:\* What is e-business and how does it fit into the corporate landscape \* How should marketers adopt e-marketing and why \* What are the processes and stages of developing an e-business strategy \* What are the key issues you will face and how will you overcome them \* What about legislation \* Who is doing e-marketing and e-business well and badly 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment. Artikel-Nr. 9780750652933
Anzahl: 2 verfügbar