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Inhaltsangabe
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time! Contributors to 'Destination Branding' reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text.
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Críticas
'Destination Branding' fulfils a role of illuminating an area of tourism marketing that few experience first hand. It provides a useful case based text for more advanced undergraduate students as well as those interested in understanding how and why governments around the world spend $350 million a year on destination advertising.
Noel Scott, Journal of Hospitality and Tourism Management, Vol 9, No 2, June 2002.
"This book will make a significant contribution to thinking on the subject." Jeff Hamblin, formerly Chief Executive, British Tourist Authority
Reseña del editor
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product.
By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time!
Contributors to 'Destination Branding' reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text.
unique collaboration of respected authors, both practitioners and academics
international case studies, including Wales, Australia, New Zealand, Eastern Europe, Singapore and the US, demonstrate the integration of theory and practice
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Destination Branding : Creating the Unique Destination Proposition
Verlag:
Taylor & Francis Group, 2001
ISBN 10: 0750649941
ISBN 13: 9780750649940
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Destination Branding: Creating the Unique Destination Proposition
Verlag:
A Butterworth-Heinemann Title, 2002
ISBN 10: 0750649941
ISBN 13: 9780750649940
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Destination Branding: Creating the Unique Destination Proposition
Verlag:
A Butterworth-Heinemann Title, 2002
ISBN 10: 0750649941
ISBN 13: 9780750649940
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750649940. Artikel-Nr. 9411609
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Beispielbild für diese ISBN
Destination Branding: Creating the Unique Destination Proposition
Verlag:
A Butterworth-Heinemann Title, 2002
ISBN 10: 0750649941
ISBN 13: 9780750649940
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750649940. Artikel-Nr. 9411608
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Destination Branding: Creating the Unique Destination Proposition
Verlag:
A Butterworth-Heinemann Title, 2002
ISBN 10: 0750649941
ISBN 13: 9780750649940
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750649940. Artikel-Nr. 9437418
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Destination Branding: Creating the Unique Proposition: Creating the Unique Destination Proposition
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