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Marketing (Made Simple Books) - Softcover

Reynolds, Paul; Lancaster, Geoff

 
9780750647717: Marketing (Made Simple Books)
Softcover
ISBN 10: 075064771X ISBN 13: 9780750647717
Verlag: Made Simple, 2000

Inhaltsangabe

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.

The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.

Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

complete coverage of the subject of marketing
user-friendly page layout
case studies of marketing success stories and failures

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Über die Autorin bzw. den Autor

Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.

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Verlag
Made Simple
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
075064771X
ISBN 13 
9780750647717
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar