Marketing Environment (CIM Student Workbook S.: Certificate) - Softcover

Oldroyd, Michael

 
9780750643689: Marketing Environment (CIM Student Workbook S.: Certificate)
Softcover
ISBN 10: 0750643684 ISBN 13: 9780750643689
Verlag: Butterworth-Heinemann Ltd, 1999

Inhaltsangabe

This workbook was written specifically for students studying for the Marketing Environment module of the CIM Certificate and has been revised to match the 1999 syllabus. It examines the interface between marketing, internal functions and external influences, and how it might be best managed.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

The Marketing Environment is specifically developed and written for students studying for the Marketing Environment module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications.
It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.

The book includes uniquely valuable material for the serious CIM student including
· Recent examination papers
· Glossary of key terms
· Highly interactive text with questions, activities and highlighted
key points
· The ONLY workbooks to include the CIM senior examiners own specimen
answers and examination reports
Officially endorsed by the CIM
Designed specifically for the new September 1999 syllabus
Approved by the CIM Chief Examiner

Reseña del editor

This workbook was written specifically for students studying for the Marketing Environment module of the CIM Certificate and has been revised to match the 1999 syllabus. It examines the interface between marketing, internal functions and external influences, and how it might be best managed.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Butterworth-Heinemann Ltd
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0750643684
ISBN 13 
9780750643689
Einband
Tapa blanda
Anzahl der Seiten
336
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Verantwortliche Person
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