Imolp Customer Focus (Institute of Management Open Learning Programme) - Softcover

Lewis; Allen, Melanie; Institute Of Management, The; Lewis, Gareth

 
9780750636636: Imolp Customer Focus (Institute of Management Open Learning Programme)

Inhaltsangabe

Objectives by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational activities to meet customer requirements.

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