Direct Marketing in Practice: Published in association with The Chartered Institute of Marketing - Softcover

Housden, Matthew; Thomas, Brian

 
9780750624282: Direct Marketing in Practice: Published in association with The Chartered Institute of Marketing
Softcover
ISBN 10: 0750624280 ISBN 13: 9780750624282
Verlag: Routledge, 2002

Inhaltsangabe

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.

The book shows how to:

· Plan a direct marketing campaign
· Integrate new technology with conventional direct marketing practice
· Maximise the impact, efficiency and return on investment of your activites
· Evaluate the success of a campaign - and improve on it next time!

Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.

Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

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Über die Autorin bzw. den Autor

Brian Thomas, Matthew Housden

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Verlag
Routledge
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0750624280
ISBN 13 
9780750624282
Einband
Taschenbuch
Anzahl der Seiten
357
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781138158146: Direct Marketing in Practice (Chartered Institute of Marketing (Paperback))

Vorgestellte Ausgabe

ISBN 10:  1138158143 ISBN 13:  9781138158146
Verlag: Routledge, 2016
Hardcover