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Creating Powerful Brands (CIM Professional Development) - Softcover

Chernatony, L.De; McDonald, Malcolm

 
9780750622400: Creating Powerful Brands (CIM Professional Development)

Inhaltsangabe

Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.

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