Inhaltsangabe
An examination of the way customers in all types of markets respond to customer service and product availability. The book uses examples from leading-edge companies around the world to show how logistics strategy can be used to gain significant competitive advantage and increased profitability.
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Críticas
'This book provides a good overview of theory and practice, and develops
the case for putting logistics higher on the corporate agenda...a good
review of the subject for managers and students in both marketing and
logistics disciplines.'
Marketing Business
Reseña del editor
Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.
In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy.
Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.
Written by Europe's leading expert in the field of marketing logistics
Focuses on the critical interface between marketing and logistics
Highlights the importance of logistics in creating customer value and hence customer satisfaction and retention.
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Marketing Logistics (CIM Professional Development)
Verlag:
Butterworth-Heinemann Ltd, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
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