Strategic Marketing Management: Planning & Control, Analysis & Decision (The Butterworth-Heinemann Marketing Series) - Softcover

Fifield, Paul; Gilligan, Colin; Chartered Institute Of Marketing

 
9780750619905: Strategic Marketing Management: Planning & Control, Analysis & Decision (The Butterworth-Heinemann Marketing Series)
Softcover
ISBN 10: 0750619902 ISBN 13: 9780750619905
Verlag: Butterworth-Heinemann Ltd, 1995

Inhaltsangabe

Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Butterworth-Heinemann Ltd
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0750619902
ISBN 13 
9780750619905
Einband
Taschenbuch
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar