Strategic Change (Management Reader Series) - Softcover

Inhaltsangabe

The capabilities and competences demanded of business managers increasingly combine analysis and intuition. Managing major change is not merely a matter of analysis; it demands the ability to visualize future results and to estimate how the company might respond. Using a selection of key articles on strategic change, this study explains how to understand the process of change and how to use that knowledge to create long-term goals.

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