Verwandte Artikel zu Relationship Marketing: Bringing Quality, Customer...

Relationship Marketing: Bringing Quality, Customer Service and Marketing Together (Cim Professional Development Series) - Softcover

Christopher, Martin; Payne, Adrian; Ballantyne, David

 
9780750609784: Relationship Marketing: Bringing Quality, Customer Service and Marketing Together (Cim Professional Development Series)
Softcover
ISBN 10: 0750609788 ISBN 13: 9780750609784
Verlag: Butterworth-Heinemann Ltd, 1993

Inhaltsangabe

The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more.Relationship Marketing emphasizes quality, customer service and marketing and how these can be managed towards closing the `quality gap' between what customers expect and what they get.The authors explore the process of developing and implementing relationship strategies and in so doing, signal a radical shift in marketing practice involving first the co-ordination of external (customer) markets and second, collaboration withininternal (staff) markets in order to get the marketing mix right. The book is intended for all marketing managers coming to terms with doing business in turbulent markets and facing up to strategic quality and customer services issues.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Butterworth-Heinemann Ltd
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0750609788
ISBN 13 
9780750609784
Einband
Taschenbuch
Anzahl der Seiten
204
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar