Advertising Made Simple (Made Simple Books) - Softcover

Jefkins, Frank

 
9780750603256: Advertising Made Simple (Made Simple Books)

Inhaltsangabe

The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.

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