Economic Theory and Marketing Practice (Marketing Series, Student) - Softcover

Hatton, Angela; Oldroyd, Mike

 
9780750602419: Economic Theory and Marketing Practice (Marketing Series, Student)

Inhaltsangabe

For students of business and marketing who are studying economics, this text covers micro and macro subjects and makes clear their value to the general management of business. Published on behalf of the Chartered Institute of Marketing, a British organization. Annotation copyright Book News, Inc. Portland, Or.

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