Market Research: Using Forecasting in Business - Softcover

Clifton, Peter; Nguyen, Hai; Nutt, Susan

 
9780750601535: Market Research: Using Forecasting in Business

Inhaltsangabe

From the viewpoint of the person responsible for forecasting business results in the large company, on the marketing side, provides a comprehensive and very readable guide to the tools of analysis and statistics as applied to the management function. Annotation copyright Book News, Inc. Portland, Or.

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