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The One-to-one Future: Building Business Relationships One Customer at a Time - Softcover

Peppers, Don; Rogers Ph.D, Martha

 
9780749914929: The One-to-one Future: Building Business Relationships One Customer at a Time

Inhaltsangabe

Shows how to build lasting relationships with customers by customizing services and products for each of them. The authors provide practical examples which explain how selling more goods to fewer people is the key to a more efficient and profitable future.

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