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Lee, N: Social Marketing - International Student Edition: Behavior Change for Social Good: How to Create an Agile Business in the Digital Age - Softcover

Hayward, Simon

 
9780749482732: Lee, N: Social Marketing - International Student Edition: Behavior Change for Social Good: How to Create an Agile Business in the Digital Age
Softcover
ISBN 10: 0749482737 ISBN 13: 9780749482732
Verlag: Kogan Page, 2018

Inhaltsangabe

With the rise of political unrest, protectionism and economic uncertainties, business leaders must assess, react and strategize rapidly, with enough responsiveness to re-calibrate should circumstances change. The Agile Leader exposes how leaders can safely guide their teams to organizational stability and prosperity through agile leadership and building an agile culture.

When presented with key moments of choice, agility allows them to move quickly and responsively, and offer coping strategies for this unprecedented rate of change. By adopting agile ways of working that focus on facilitating mental agility, ruthlessly prioritizing, devolving decision-making and investing in customer research, leaders enable organizational learning and drive innovation.

With globally diverse and exciting case studies from top businesses including the British Fashion Council, Standard Chartered and Three, Dr Simon Hayward distils years of leadership research and consultancy work into an actionable agile leadership programme, which will deliver effective results for your business. The Agile Leader is an invaluable book for leaders looking to adapt and continuously evolve to match a complex business world.

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Über die Autorin bzw. den Autor

Dr Simon Hayward is Founder and CEO of Cirrus, a leading provider of leadership development and change programmes for large organizations. He has a wealth of strategic leadership experience gained over 30 years in consulting, with clients that include BT, HSBC, Marks and Spencer, Standard Chartered Bank and Three. Dr Simon Hayward has been featured in the Financial Times, Management Today, Forbes, the Sunday Times, the Guardian, Fast Company, BBC Radio 4 and Sky News.

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Verlag
Kogan Page
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
0749482737
ISBN 13 
9780749482732
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
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Verantwortliche Person
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