Malcolm McDonald on Key Account Management - Softcover

Über die Autorinnen und Autoren

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. He has been consultant to many major companies from the United Kingdom, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is also Chairman of six companies and works with the operating boards of some of the world's leading multinationals on all continents. He has written over 40 books including the best-selling Marketing Plans: How to prepare them, how to use them.

Beth Rogers, BA, MBA, FCIM, PhD, PFHEA, is recognised internationally for her contribution to sales education. She was part of the original Cranfield research team on key account management in the 1990s, and has shared her expertise with companies and educational institutes across a variety of sectors and geographies including the USA, China, South Africa and Europe. Formerly a business development manager in IT, Beth Rogers pioneered sales teaching methodology at Portsmouth Business School. She chaired the project board which developed National Occupational Standards for sales in the UK. She is a director of two organisations, and writes articles for business magazines on sales topics.