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Strategic Internal Communication: How to Build Employee Engagement and Performance - Softcover

Cowan, David

 
9780749478650: Strategic Internal Communication: How to Build Employee Engagement and Performance
Softcover
ISBN 10: 0749478659 ISBN 13: 9780749478650
Verlag: Kogan Page, 2019

Inhaltsangabe

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

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Über die Autorin bzw. den Autor

Dr David Cowan is an author and a visiting scholar in the Communications Department at Boston College, USA. Over his career he has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea. David Cowan is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank, and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St. Andrews, where he earned his PhD.

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Verlag
Kogan Page
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0749478659
ISBN 13 
9780749478650
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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