Verwandte Artikel zu Understanding Digital Marketing: Marketing Strategies...

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Softcover

Ryan, Damian

 
9780749478438: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Softcover
ISBN 10: 0749478438 ISBN 13: 9780749478438
Verlag: Kogan Page, 2016

Inhaltsangabe

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Damian Ryan is an advisory partner for Moore Stephens UK (one of the UK's largest independent accounting and consulting networks) and a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector.

He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Kogan Page
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0749478438
ISBN 13 
9780749478438
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
464
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland