The TV Brand Builders: How to Win Audiences and Influence Viewers - Softcover

Bryant, Andy; Mawer, Charlie

 
9780749476687: The TV Brand Builders: How to Win Audiences and Influence Viewers
Softcover
ISBN 10: 0749476680 ISBN 13: 9780749476687
Verlag: Kogan Page, 2016

Inhaltsangabe

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

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Über die Autorinnen und Autoren

Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specialising in marketing and design for entertainment and media companies. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham.

Charlie Mawer is Executive Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including the BBC, UKTV, NBC Universal and Fox, winning myriad creative awards including European Agency of the Year for four successive years. A BAFTA nominee and former Promax UK chairman, Charlie has lectured around the world including for a number of universities, TEDx, the BFI and D&AD.

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Verlag
Kogan Page
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0749476680
ISBN 13 
9780749476687
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
344
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Hamburg
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Deutschland