Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) - Hardcover

Griffin, Andrew

9780749476533: Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)

Hardcover

ISBN 10: 0749476532 ISBN 13: 9780749476533

Verlag: Kogan Page, 2014

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Cr�ticas

"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." (Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules)

"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." (Caroline Hempstead, VP Group Corporate Affairs, AstraZeneca plc)

"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." (Kieron O'Keefe, Head of Crisis Management, BG Group)

"...a well laid-out, easy to follow, and practical book, with plenty of website links to follow [...] Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." (Professional Security Magazine)

"I have read a few books in recent years on crisis and reputation management and this is by far the best. Griffin's latest offering [...] is easy to read and incredibly engaging. His 20 years of experience in reputation management really shines through. The book is constantly brought to life with a host of case studies and examples of firms that got their reputation management strategy wrong and are still paying the price (for example BP and the Deepwater Horizon oil disaster), compared with those that got it right (Tesco and the horsemeat scandal). [...] This book goes further than just a must-read for those in PR. As Griffin points out, BP, News International and the BBC have all faced scandals over the past few years that have been dealt with badly and resulted in CEOs stepping down and commercial damage. This book is surely a must-read for any CEO who values the reputation of their company and wants to preserve it for as long as possible." (Lisa Elliot, PR Week)

"crucial reading, not only for communication professionals, but for CEOs and board members, too....Griffin explores the anatomy of multiple high-profile corporate crises... [and puts] forward a number of new analytical models to help anyone responsible for protecting their organisation's reputation understand both how to manage a crisis and how to predict and prevent one before it materialises. In addition to this robust new theory, Griffin's book is full of practical tips. From detailed guidance on how to run a crisis exercise, to tried-and-tested advice on what messages will resonate with stakeholders in an emergency, the book provides a valuable manual for any company that wants to ensure it is crisis prepared." (Communika (PRISA))

Rese�a del editor

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

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