Fashion Logistics: Insights into the Fashion Retail Supply Chain

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9780749472986: Fashion Logistics: Insights into the Fashion Retail Supply Chain
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Fashion Logistics is an essential new text looking at the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry. Sharing the expertise of acclaimed Professors John Fernie and David Grant, Fashion Logistics is the indispensable guide to the fashion retail supply chain that academics, students and practitioners have been waiting for.

Fashion Logistics examines the early growth and changes in the industry as well as the drivers of change in today's market. Important forces are driving tremendous changes in the retail industry, particularly in supply chain networks and operations. Manufacturers therefore need to re-think their supply chains so that they are resilient enough to withstand shocks, agile enough to respond quickly to sudden or unexpected change, flexible enough to customise products, and efficient enough to protect margins. In this book John Fernie and David Grant assess these forces and changes and how manufacturers should adapt their working practices accordingly.

Providing a comprehensive overview of fashion logistics, this book covers international sourcing, merchandising, planning and forecasting as well as different fashion business models, operating strategies and design distribution models. John Fernie and David Grant integrate case studies of best practice that demonstrate successful fashion retail supply chains of leading companies such as Benetton, Burberry, Schuh and M&S.

It provides vital figures, tables and mini-cases in each chapter, a discussion question at the end of each mini-case, references and suggested readings. It also provides invaluable supplementary material, including teaching notes and powerpoint slides.

Über den Autor:

John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics. He is editor of the International Journal of Retail and Distribution Management.

David B. Grant is Professor of Logistics and Associate Dean at Hull University Business School. He has over 125 publications and is on the editorial boards of six journals. Business experience includes retail, corporate banking, technical design, and financial and marketing consulting and seminar facilitation for clients in Canada and the United States.

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Fernie, John; Grant, David B.
Verlag: Kogan Page Nov 2015 (2015)
ISBN 10: 0749472987 ISBN 13: 9780749472986
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Buchbeschreibung Kogan Page Nov 2015, 2015. Taschenbuch. Buchzustand: Neu. 233x156x15 mm. Neuware - Fashion Logistics is an essential new text looking at the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry. Sharing the expertise of acclaimed Professors John Fernie and David Grant, Fashion Logistics is the indispensable guide to the fashion retail supply chain that academics, students and practitioners have been waiting for. Fashion Logistics examines the early growth and changes in the industry as well as the drivers of change in today's market. Important forces are driving tremendous changes in the retail industry, particularly in supply chain networks and operations. Manufacturers therefore need to re-think their supply chains so that they are resilient enough to withstand shocks, agile enough to respond quickly to sudden or unexpected change, flexible enough to customise products, and efficient enough to protect margins. In this book John Fernie and David Grant assess these forces and changes and how manufacturers should adapt their working practices accordingly.Providing a comprehensive overview of fashion logistics, this book covers international sourcing, merchandising, planning and forecasting as well as different fashion business models, operating strategies and design distribution models. John Fernie and David Grant integrate case studies of best practice that demonstrate successful fashion retail supply chains of leading companies such as Benetton, Burberry, Schuh and M&S.It provides vital figures, tables and mini-cases in each chapter, a discussion question at the end of each mini-case, references and suggested readings. It also provides invaluable supplementary material, including teaching notes and powerpoint slides. 208 pp. Englisch. Artikel-Nr. 9780749472986

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