Looking at responsible fashion retailing and cost-effective supply chain management, Fashion Logistics examines the early growth and changes in the fashion industry, leading up to the drivers of change in today's market. The book covers international sourcing, merchandising, planning and forecasting, business models, operating strategies, and design distribution models. Along with online supplementary materials for the book in general, each chapter includes figures, tables, references, suggested readings, and mini-case studies with discussion questions.
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John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University. He is the editor of the International Journal of Retail and Distribution Management.
Professor David Grant is Professor of Logistics and Associate Dean of Business Engagement at Hull University Business School.
"[H]ighly readable and should appeal to all supply chain professionals who are interested in having a look into a unique industry and seeing how the trends and decisions of market leaders play out. Equally appealing are the case studies and backstories on many of the most storied and iconic brands in all of fashion: Louis Vuitton, Gucci, Armani, Burberry." (Kelly Barner Buyers Meeting Point)
"This new book on fashion logistics by Fernie and Grant looks at the changing nature of fashion retailing and the implications of logistics. Each chapter contains an up-to-the minute case study illustrating how some of the major retailers around the world have adapted their supply chains to deal with the online revolution and changes in the global marketplace. While the book will provide essential reading for students studying logistics and supply chain management, it will be equally relevant for those studying fashion and retail, particularly the topics such as the rise of fast fashion, luxury brands and sustainability." (Dorothea Carvalho, Prof Developmention Project Director Chartered Institute of Logistics and Transport)
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Buchbeschreibung Kogan Page Nov 2015, 2015. Taschenbuch. Buchzustand: Neu. Neuware - Fashion Logistics examines the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry. Fashion Logistics assesses the early growth and changes in the industry as well as the drivers of change in today's market. Important forces are driving tremendous changes in the retail industry, particularly in supply chain networks and operations. Manufacturers therefore need to re-think their supply chains so that they are resilient enough to withstand shocks, agile enough to respond quickly to sudden change, flexible enough to customise products, and efficient enough to protect margins. John Fernie and David Grant assess these forces and changes, and how manufacturers should adapt their working practices accordingly. Fashion Logistics integrates case studies of best practice that demonstrate successful fashion retail supply chains of leading companies such as Benetton, Burberry, Schuh and M&S. The book provides vital figures, tables and mini-cases in each chapter, a discussion question at the end of each mini-case, references and suggested readings. 208 pp. Englisch. Artikel-Nr. 9780749472986