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Inhaltsangabe
With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.
A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out,On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to:
--Stand Up: be clear about brand purpose and promise
--Stand Out: define, design and deliver distinctive customer experiences across multiple channels
--Stand Firm: create strong cultures that sustain results
They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.
A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out,On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to:
--Stand Up: be clear about brand purpose and promise
--Stand Out: define, design and deliver distinctive customer experiences across multiple channels
--Stand Firm: create strong cultures that sustain results
They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.
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Über die Autorin bzw. den Autor
Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program.
Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on brand building, customer experience and internal culture.
Together, they are also the authors of Bold (Kogan Page).
Together, they are also the authors of Bold (Kogan Page).
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On Purpose: Delivering a Branded Customer Experience People Love
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Paperback. Zustand: Very Good. Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Artikel-Nr. 00110246298
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Paperback. Zustand: Good. Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Artikel-Nr. 00105415756
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Paperback. Zustand: Very Good. On Purpose: Delivering a Branded Customer Experience People Love This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780749471910
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On Purpose: Delivering a Branded Customer Experience People Love
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Paperback. Zustand: Very Good. Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including:- Altro- Barclays Bank- Best Western- citizenM- IKEA- LEGO- Liberty Global Business Services- London 2012 Olympics- Lush- Nissan- O2- Timpson- Zappos. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR007401869
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