Digital Branding: A complete step-by-step guide to strategy, tactics and measurement - Softcover

Rowles, Daniel

 
9780749469955: Digital Branding: A complete step-by-step guide to strategy, tactics and measurement
Softcover
ISBN 10: 0749469951 ISBN 13: 9780749469955
Verlag: Kogan Page Ltd, 2014

Inhaltsangabe


In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. 

Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.

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Über die Autorin bzw. den Autor


Daniel Rowles has worked in digital marketing on both the client and agency sides. He is currently a Course Director for the Chartered Institute of Marketing (CIM) and trains on behalf of Econsultancy. He is also a lecturer for Imperial College London. He has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company, TargetInternet.com, helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0749469951
ISBN 13 
9780749469955
Einband
Taschenbuch
Anzahl der Seiten
220
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Softcover