The Best Digital Marketing Campaigns in the World II - Softcover

Ryan, Damian

3,67

18 Bewertungen von Goodreads

9780749469689: The Best Digital Marketing Campaigns in the World II

Softcover

ISBN 10: 0749469684 ISBN 13: 9780749469689

Verlag: Kogan Page, 2014

Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:

Cr�ticas:

"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." (Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK)

"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." (Noel Penzer, Managing Director, AOL)

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Praise for the previous edition:

Offers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection. No business library should be without this!

" (Midwest Book Review)

"Brings together an international collection of successful digital marketing campaigns...exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new." (New York Journal of Books)

"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. Highly recommended." (CHOICE)

Rese�a del editor:

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.

Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

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